We all know that when people share their stories with each other and are heard, magic happens. 

People connect. Walls dissolve. Relationships are made. Trust increases.  Wisdom is transmitted. A common language is born. And a deep sense of interdependence is felt.

This is why our ancestors stood around the fire and shared their stories with each other. Survival depended on it, and so did the emotional well-being of the tribe. 

And the real magic?

When you hear a story unfold, your brainwaves actually start to synchronize with those of the storyteller.

Your audience needs this from you, so let’s gather to explore the intersection of storytelling, neuroscience, and content creation.

In a world filled with diverse experiences, we believe in the power of story to inspire and unite us.

Join us for 3 days of immersive storytelling and collective creativity that will transcend borders, cultures, and backgrounds.

Let’s gather to breathe deeply and express ourselves through story, bringing a touch of unity to our individuality and humanity.

We are hosting our event in the beautiful neighborhood of Miami called Brickell.

This is where Miami buzzes with energy – it’s the city’s finance hot spot, brimming with top-notch restaurants, towering skyscrapers and a nightlife that never skips a beat. You’ll experience breathtaking waterfront views, a vibrant culinary scene, and easy access to Miami’s arts and culture.

All this is going to make for a STELLAR Immersive Story Experience! 

 

M. Shannon Hernandez

Hello there!

The three of us believe “one thing” very deeply. Stories connect. Whether in speaking, writing, or visual means, stories have the power to change perspectives, inspire others, and created endless business opportunities.

Alan Samuel Cohen (The genius behind Harry Potter’s early publicity success!), M. Shannon Hernandez (The Queen of Organic Marketing), and Amy Hager (Top-Notch Community Curator) are master trainers, teachers, and storytellers—and we can’t wait to work with you on developing your story skills for better communication, connection, and business growth. 

We can’t wait to see you at Content Creation on Location in Miami!

No one can tell your story like you can.

You don’t need to do hours of research or follow a “proven formula” to learn how to craft stories that create a heart-felt connection to your audience.

(And if you haven’t figured it out yet–YOUR stories are your BIGGEST differentiator.)

You already have everything you need to make more of the impact you want.

We are gathering for 3 days of hands-on workshopping, so that you capture the stories that matter most to you!

  • You will experience a safe space of creativity, unity, and shared inspiration.
  • You will craft stories that deepen relationships–and create more of the opportunities you want in your business.
  • You will discover how to create engaging, story-driven content, consistently.
  • You will understand how to use story marketing as your main form of communication with your audience/community. 

Your stories have the power to unlock deeper relationships and revenue.

It’s time to discover how to share your stories in a more powerful way and leverage them in your communications.

You have something to offer that no one else on the planet has access to: your stories. They set set you apart in your niche and make you UNFORGETTABLE. 

This means no more chasing down leads, or bending over backwards to stand out as a business owner, expert, or speaker in a competitive market. 

Past event guests are securing more opportunities because of ONE THING:
They’ve learned how to share their stories in powerful ways.

Hear from them!

Nothing will create the impact you are looking for– in your life, in your business, and in the lives of others– like sharing YOUR stories with the world. 

Content Creation on Location is an interactive experience designed to help you craft captivating stories alongside fellow business owners and story tellers from around the globe.


DAY 1
Explore and uncover the stories that help you explain who you are, what you do, and your personal or business mission.

DAY 2
We’ll craft stories that create heartfelt connection with your audience (whether from the stage, in your email, or on social media).

DAY 3
You’ll plan how to use your stories created at this event in your marketing communications. 

During this event, you will:

  1. Mine Your Everyday Life For Stories. We are opening our Story Immersion Experience with a Story Circle, new friendships, and an exercise that will help you see stories everywhere around you to use in your content.
  2. Develop two stories and decide exactly where and when to use them in your content. Discover a visual tool for laying out any form of content that will streamline your process and production–and ensure your central idea is communicated effectively. We will be work shopping Stories That Connect and Stories That Explain.
  3. Participate in breakout workshops to help you bring your stories to life. We’ll go deep into the psychology behind storytelling and consumer behavior, helping you with crucial details and emotional cues that turn casual readers into enthusiastic buyers.

  4. Go on a Story Scavenger Hunt in Miami. After a story scavenger hunt in teams, you’ll come back to the session with fresh ideas for story content. It’s time to take the photos from your phone and turn them into money-making content!
  5. Put the final touches on your stories and share them confidence. You are leaving this event with two developed, rehearsed, and engaging stories to use in your emails, social media, or from the stage.
  6. Celebrate at our Closing Story Ceremony.  We will conclude this beautiful event with a memorable sharing ceremony that celebrates and highlights your event experience.

Are you a good fit for Content Creation on Location?

If you are a coach, consultant, expert, or speaker and you believe in the power of story to transform lives…

– And –

If you know it’s time to discover how to share your stories in a more powerful way…

– And –

If you want a curated experience in a safe and supportive environment to practice storytelling that will help you stand out and be unforgettable…

Then we will see you in Miami! 

Your Content Creation on Location ticket includes:

  • All workshop materials for the hands-on sessions during your 3 day experience.
  • Breakfast, coffee, tea, and snacks each day.
  • An adventurous Story Scavenger Hunt in Miami.
  • Time to work in small groups during and after inspiring story workshop sessions.
  • A story gift bag filled with goodies. 

Content Creation on Location Investment:

Join us for this incredible 3 Day experience for just $1500 USD. We are happy to offer you a 2-payment plan option of $750 x2 if you would like to split your payment up 30 days apart.

This investment is small compared to the results you can and will experience when you use story in a variety of ways for your marketing and communications. (To partner with Shannon, Alan, or Amy in a private setting is currently $7500 (for each), so this is an affordable opportunity if you want to learn from a story coach, an award-winning copywriter, and a sales and marketing expert.

Please note: Your travel, accommodations, and meals are not included; however, we have listed recommended hotels the below FAQ section within 3 blocks of our beautiful event venue. We will also make dining recommendations and there will be opportunities to dine together, if you’d like. Everything you need is within a couple short blocks of walking–or you can venture out into different areas of Miami to explore and wander.

M. Shannon Hernandez

Meet Your Hosts

M. Shannon Hernandez and Amy Hager are ALL ABOUT THAT JOY in life and biz—and this duo is specifically known around the globe for their JoyFueled marketing strategies, including the Content Personality®️ Wheel. They specialize in organic mission-driven marketing and creative email marketing campaigns that help their clients grow aligned audiences, deepen community relationships, and double revenue.

Shannon is the founder of Joyful Business Revolution™️, the Co-Founder the Content Personality®️ Club, and a sought after expert in the world of marketing and business strategy. She has been called “The Queen of Organic Marketing”, growing nearly a $1 million dollar/year brand with zero ad spend and high profitability. Her expertise has been featured on CBS, ABC, FOX, and NBC. She has over 25 years in award-winning curriculum design, working with both the NFL & U.S. Military, and she is a master trainer and teacher.

 

Amy, a true marketer and community builder at heart, and Co-Founder of The Content Personality Club, helps clients apply simple strategies for increased revenue and productivity. When this dynamic duo is not working with their clients, you will find them funding projects that impact the world and its people, visiting wineries, and traveling the world.

Alan Cohen is an international speaker, Public Speaking Coach and story guide and author. As a human connection and emotional intelligence expert, he speaks about harnessing the power of connection to transform business, revenue, and relationships.    He created the SHARE YOUR STORY, CHANGE THE WORLD group program and story incubator, for leaders desiring to have greater impact from the stage.    

Among his notable achievements, Alan led the publicity team responsible for the launch of the Harry Potter book series, which is the subject of his TedX talk called “The Magical Power of Shared Purpose..” Alan inspires audiences with tangible and tried and true ideas that help leaders guide even the most difficult teams to work together successfully.   

Alan is the author of The Connection Challenge: How Executives Create Power and Possibility in the Age of Distraction.   Alan has coached leaders and teams to be more effective communicators and storytellers inside of companies including L’Oreal, American Express, Bloomberg, Tiffany’s, NBC, Audible, and myriad small businesses.

Alan is a native New Yorker, currently residing  in Miami, Florida, with his spouse of 35 years. He loves to paint, draw, travel and binge-watch thrillers while eating way too many tortilla chips.

Frequently Asked Questions

What's included in my ticket?

Your ticket to Content Creation on Location includes:

  • All workshop materials for the hands-on sessions during your 3 day experience.
  • Breakfast, coffee, tea, and snacks each day.
  • An adventurous Story Scavenger Hunt in Miami.
  • Time to work in small groups during and after inspiring story workshop sessions.
  • story gift bag filled with goodies. 
Are there any add-ons?

Yes! We’re kicking off Content Creation on Location with a Mastermind dinner on February 18th, 2025.

This add-on is $250 and includes all food, beverage, and powerful conversation facilitated by Shannon, Alan, and Amy.

Click here to reserve your spot.

When do I need to buy my ticket by?

Ticket sales end on January 31st, 2025 or when the event sells out (25 guests max).

Do you have any travel or hotel recommendations?

Travel

Content Creation on Location kicks off on Wednesday, February 19th at 9A ET.

Please arrive to Miami with plenty of time to get checked into your hotel, grab a good night’s sleep, and if attending the Mastermind Dinner on February 18th—time to decompress from travel and get ready for a 6pm dinner.

Please stay for the duration of the event. This event ends on Friday, February 21st at 5pm. Please book your hotel through Saturday morning–and your returning flight on Saturday (if you plan on returning home immediately after this event.)

The nearest airports are Miami International Airport (20 minutes away from hotels) and Fort Lauderdale-Hollywood International Airport (45 minutes away from hotels.)

You will not need a car rental during your time at this event. Everything is centrally located and walkable. 

Hotels

Both of these hotels are within walking distance (2-3 blocks) of our beautiful venue. Shannon and Alan have seen both hotels in person and can confidently recommend these two choices as pleasant and lovely! 

Do you offer refunds?

Due to the interactive nature of this event, we will only be hosting 25 guests. Tickets are non-refundable; however, you can transfer your event ticket to a friend if you can not attend after purchasing.

I still have more questions! Can I chat with someone?

If you would like to speak with someone before purchasing, so you can make sure the Content Creation on Location: An Immersive Story Experience is a perfect-fit for you, Amy is ready to chat. Please schedule your call here.